
Editing software like Adobe Premiere Pro, Final Cut Pro and Sony Vegas all rely on CPU power to encode, export and generate smooth previews.Ī few exceptions: the DaVinci Resolve suite relies more on GPU (graphics processing unit) computing, and while most current 3D modeling software is CPU hungry, apps on the horizon are making more use of GPU power. This is where your computer’s CPU (central processing unit) becomes crucial, as its speed largely determines how quickly you can run intensive tasks. Whether you’re a film editor, 3D modeler or UX designer, there’s a good chance you’re using your Mac to parse, assemble and play back power-hungry visual files, like 4K footage or STL files. It’s not a matter of could they use it we wanted to create something they would enjoy using.” Here’s what you need to cut through the tech weeds and get to enjoying. But Apple’s relationship with artists isn’t just a trend, it’s a legacy groundbreaking features like the pre-Photoshop MacPaint, intuitive visual interfaces and music tools ranging from early MIDI sequencing to GarageBand’s latest update have endeared the brand to creatives throughout its history (and Jony Ive’s iconic industrial design doesn’t hurt, either).Īs Apple engineer Bill Atkinson puts it, “We were trying to make a machine that a person with an artist’s or musician’s sensibilities would want to use.

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At this point, the creative sphere’s preference for Macs is clear - pop into an art-school campus, a movie studio or even your local indie coffee shop for all the proof you need.
